Sony Music EntertainmentRCA Records has launched its first Asia division in Greater China.
The new label will focus on signing artists in the Greater China region.
The label was launched to expand the company’s presence across the region and invest in looking to broaden commercial opportunities across streaming, gaming, Virtual Reality, Augmented Reality, NFTs and the Metaverse, says RCA Greater China.
Its core team will be based in Shanghai.
RCA Greater China will focus on developing domestic A&R and local-language artists in the region, with its own dedicated artist roster.
The label also plans to make key hires spanning A&R, Web 3.0, data analytics, digital marketing, digital licensing, gaming, talent development and more.
The launch coincides with RCA Greater China signing rapper Jackson Wang and Taiwanese pop star A-Lin to the label, two of the biggest selling artists in the region.
Jackson Wang is a singer, songwriter, record producer, director, designer and a member of KPOP group GOT7, which debuted in 2014.
Wang is also the first Chinese solo act to debut on the Mediabase US Top 40 Radio Chart, says RCA.
RCA Greater China released the single Jackson Wang and will continue to distribute Wang’s Chinese album.
A-Lin, meanwhile, is a five-time Golden Melody Awards nominee – an award given by Taiwan’s Ministry of Culture – and seven-time winner of the KKBOX Music Awards.
Heading up the label is Kevin Foo, who has been appointed Managing Director of the new label, reporting to CEO of Sony Music Greater China, Andrew Chan.
Foo will retain his role overseeing Sony Music Entertainment Taiwan’s operations, working across Shanghai, Taipei, and Singapore.
Foo has over 20 years’ experience in the music, entertainment, and talent management industries, and helped to launch the careers of several Asian artists, including Linying, Charlie Lim and The Steve McQueens.
He also played a prominent role in the success of stars including Eric Chou, Lay Zhang, Jolin Tsai and Weibird, says RCA.
“there is plenty of room for artists and music labels to grow.”
Andrew Chan, Sony Music Entertainment
Andrew Chan, CEO, Greater China, Sony Music Entertainment, said: “We are delighted to announce the launch of RCA Records Greater China which is the first in a series of labels we plan on launching in the region.
“With China achieving over 30 per cent growth in recorded music revenue in 2021 and leading the Asian market, there is plenty of room for artists and music labels to grow.
“RCA Records Greater China will improve our ability to create quality, diverse music and products that help artists stand out and compete effectively in the attention economy.”
“It’s an honor to be leading RCA Records Greater China and we’re passionate about discovering and helping new artists succeed.”
Kevin Foo, Managing Director, RCA Records Greater China, added: “It’s an honor to be leading RCA Records Greater China and we’re passionate about discovering and helping new artists succeed.
“RCA Records combines a rich history and heritage with always striving to be at the cutting edge of music development.
“We want to give talent the ability to scale, become household brands and fully realize their creative and commercial potential, tapping into opportunities provided by the suite of Sony companies, whilst developing new partnerships with companies in the region working at the cutting-edge of the digital revolution.”Music Business Worldwide